Alala Cancer Society

Alala, LLC

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Alala Cancer Society

"Alala" in Greek Mythology is defined as "the personification of the feminine war cry."

Realizing that not all South Carolinians have the luxury of health insurance or the ability to pay for goods and services, the Alala Cancer Society, a 501(c)(3) non-profit organization (EIN 26-1763126), now serves those in need.

Born out of a deep conviction to serve, the Alala Cancer Society came into being in January of 2008. Since then, hundreds of post-surgical clients have been the recipient of compression garments, mastectomy bras, camisoles and wigs. The Alala Cancer Society donor closet is stocked with new and gently worn items in an array of sizes and colors for post-surgical cancer clients in financial need.

Our Goal

The goal of the Alala Cancer Society is to relieve the financial burden of a cancer diagnosis.

A donor closet containing mastectomy and lymphedma supplies along with cranial prosthetics is stocked with new and new-to-you items in an array of sizes and colors for post-surgical cancer clients whose health insurance either does not cover the needed items or the full cost of these items. We primarily work with clients in Columbia, Rock Hill, Greenwood and Charleston.


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Sherry Norris, CFM, Past Chair

As a seven-year small business veteran, Sherry has taken her Business Administration training fromKennesaw State University and shared her talents as a co-founder of the Alala Cancer Society. Her personal experience with female issues made her realize that there was a lack of support for women with the same issues in the Columbia, S.C. area. Something had to be done, and therefore, Alala was born. Despite being a busy wife, mother and Girl Scout leader, Sherry has spent many hours serving her apprenticeship and is now a Nationally Certified Mastectomy Fitter with the American Board of Certification of Prosthetic and Orthotics and is recognized by the state and federal government for her expertise in mastectomy compression garments and lymphedema pumps.

Kim Neel, Chair

As a one-year breast cancer survivor in 2006, Kim left the corporate world to open Alala, LLC with her fellow Girl Scout leader, Sherry Norris. Besides being an active Girl Scout volunteer, Kim has been a Team Captain for the First Ladies Walk – Steps Against Cancer and Relay for Life, not realizing the research money raised would someday benefit her. With her Bachelor of Arts degree in Business Administration from Lenoir-Rhyne College, Kim went to work for Pirelli Cables and Systems NA. After 21 years at Pirelli Cable and 5 years in insurance, Kim left the corporate work force to become certified as a post-surgical breast prosthetic, compression garment and cranial prosthetic fitter.

Dianne Odom, CPA, Treasurer

Dianne, owner of Odom and Scruggs CPA firm, joined the Alala Cancer Society as Treasurer. As the Alala Cancer Society started its quest for registration as a 501(c)(3) with the Internal Revenue Service, Dianne's conviction to help in the cancer survivor arena, coupled with her financial and accounting expertise, expedited the state and federal approval and registrations. Dianne stands ready to help fellow South Carolinians make a true difference!

Blakely Cahoon, JD, LL.M, Attorney

Blakely is a current member of the Richland County Bar and the South Carolina Bar's Estate Planning and Probate Section, Tax Section, Elder Law Committee, Family Court Section, Law Related Education Committee and Speakers Bureau. She graduated cum laude from Wofford College with a Bachelor of Arts degree in Accounting and Government in May 1996 and then attended the University of Florida School of Law and earned her LL.M Taxation in May 2000. Blakely is an invaluable asset to Alala Cancer Society's Board of Directors.

Marge Dorey, SCDOT, Fundraiser

Marge has recently joined the Alala Cancer Society Board of Directors. As a retired military servicewoman, Marge has a strong commitment to her country as well as her community. She strives to make to make her community a better place for everyone to live in and will be a great asset on the board as the Fundraiser.